Development Workflow

Find below our standardized approached to Online Marketing designed to understand and address the unique needs of all our clients. This information will help you fully understand what is taking place and enable you to fully participate in the creation of your individual or corporate expression.

The Online Marketing Deployment Process
This process starts off with the development of the website upon which all the other functions rely. The development workflow diagram breaks down each of the phases into high-level tasks. These tasks often involve milestones or checkpoints that need to be met or deliverables that need to be produced – these are all identified in the diagram. In addition, some tasks have templates that can be used and others have guidelines that can be followed. This increases the level of standardization across projects and avoids ‘reinventing the wheel’.

online marketing workflow

1. Concept
This is where the project is defined. The key tool for doing this is the creative brief. It is the document we go back to if we have questions about the goals or requirements of the project and forms the basis of what will be delivered.

2. Discovery
This phase largely involves research (users’ needs, goals, etc.) and the architecture of possible solutions based on the Development brief created in conjunction with the client. This phase ends off with a presentation of a solutions proposal containing pricing and time estimates to the client, the signing of a work order and payment of a deposit signifying the agreement to take the project to the next stage.

3. Business Set-up
Since we now have an agreed development direction and budget we begin this phase by purchasing the software tools and licenses required to create your website. This is the point where we; register your domain, set up your commerce needs and other business related activities.

4. Content Development
Content development and Design actually tend to occur concurrently rather than sequentially. For the most part, we will rely on you to provide us with the content you want online. Using this content in conjunction with the creative brief, we are able to develop the overall information architecture of the site. Included in the content we also at this stage require branding related documentation and imagery (vector files) to be used in the project. Access to your brand manager and graphic designer is usually helpful at this stage.

5. Design
Design really begins with the development of the site’s information architecture and the testing of it using wire framing (prototypes). These wireframes are generally created as mockups to depict what the site will look and feel like. You’ll notice a lot of Latin text and placeholders on these pages at first as we work out the general look of the information and content flow. This testing phase is critical as it’s very easy to make changes here that would be very time-consuming to do later on in the project. Once we have the web site layout worked out, the actual visual design is done and approved. It’s really important to get the design approved before starting phase #6, development.

6. Development
This phase involves building the site template and then the pages themselves. We like to review the site template before the bulk of the pages are built out to make sure that the coding is up to scratch. It’s not uncommon that some design tweaks get made during this phase, as we’re always having ideas about how the site can be improved. However, if these ideas could cause a material slip in deadlines, they may well get pushed back to a ‘phase 2’ enhancement. We also like to do more usability testing and cross browser compatibility testing (Many modern design features are taxing to develop in internet explorer 6 (ie6) as a result support and compatibility for ie6 is limited) on the actual site to make sure we haven’t missed anything.

7. Launch
At this stage we all do a thorough check to ensure that all links, buttons and other components are functioning properly and without bugs. Once we are all satisfied with the quality, an invoice for the outstanding balance is raised and paid and the platform is made live.

8. Management
Once the platform is live, we start the management phase. This phase includes platform maintenance, content management, social media optimization (Facebook, Tweeter, etc) online advertisement, customer relationship management (including email campaigns), blog management, ecommerce management and other ongoing business optimization functions.